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Concepto

Strategic branding for profits with purpose

Effective brand creation and promotion are strategic investments that can yield substantial returns by boosting sales, fostering customer loyalty, and positioning your business for sustained growth in a competitive marketplace.

Leadership

Who We Are

Oleksandr Katkov

Chief Executive Officer

Oleksandr boasts over 20 years of experience in the advertising industry, with a distinguished career marked by visionary leadership as a CEO. He is renowned for his strategic expertise in branding, creative development, and adept agency management. Oleksandr's proficiency in scaling messages and orchestrating the creative process is complemented by his innovative approach. Recognized for his mentorship and ability to foster innovation, Oleksandr has consistently demonstrated his capability to lead teams and drive exceptional results.

Michael has over 17 years of practical experience with international and local brands in B2B and B2C segments as a specialist in brand creation, development, and promotion. His successful track record is evidenced by Effie's awards and nominations for his work with brands such as Coca-Cola, Kyivstar, Kredobank, and many others. Michael's strength lies in identifying consumer and business insights, bolstered by his experience conducting research across various markets from Central Asia and Eastern Europe to the USA.

With over two decades of experience in the field, Vlad is a seasoned PR professional known for his innovative approach and exceptional communication skills. He has a proven track record of leading successful projects and campaigns, blending creativity with strategic insights to deliver outstanding results. Vlad's expertise spans across various aspects of public relations, creative development, and experiential marketing. His ability to craft compelling narratives and engage audiences has made him a key player in the industry. At Concepto, Vlad is dedicated to driving creativity and excellence, ensuring that each project not only meets but exceeds client expectations.

Olzhas Issenov is an accomplished Art Director with a keen eye for detail and a passion for visual storytelling. He has consistently demonstrated his ability to transform ideas into captivating visual experiences. His expertise encompasses a wide range of disciplines, including graphic design, branding, and multimedia production. Known for his innovative approach and artistic vision, Olzhas has led numerous successful projects, earning recognition for his ability to bring concepts to life with precision and flair. At Concepto, Olzhas is committed to pushing creative boundaries and delivering visually stunning work that resonates with audiences and elevates brand identities.

Services

What we do

Brand Development

Our commitment to brand development extends beyond immediate results. We understand that brand positioning serves as the bedrock of your brand's journey, molding perceptions and driving recognition in the long term. This is why our focus lies in meticulously crafting and nurturing brands that stand the test of time, ensuring that your brand not only captures attention today but also resonates powerfully with your audience for years to come.

Implementation of strategy

We use a blend of creativity, analytical thinking, and adaptability for ensuring the effective implementation of a communication strategy. The implementation of a communication strategy is the bridge between planning and results. It transforms strategic vision into tangible actions that engage the audience, reinforce brand's image, and achieve your business objectives.

Strategic support

Supporting the marketing team in brand strategy implementation is our crucial role that helps ensure the successful execution of the brand strategy across various marketing initiatives. We bridge the gap between the brand strategy and its practical execution in marketing efforts.

Brand identity

We have a strategic and creative approach to crafting a unique and impactful brand presence. We develop a brand identity based on positioning that ensures visual and messaging elements align with your brand's unique value proposition and intended market positioning.

Communication Strategy

Crafting an effective communication strategy involves carefully selecting the right channels and messages to reach your target audience.We develop a skillfully executed communication strategy which ensures that your brand's voice is consistent, resonates with your audience, and drives the desired outcomes.

Our Expertise

Thriving Industries

These are the industries in which we have the most expertise and successful cases. However, Concepto is always open to new challenges, and we will be happy to include new ones in our success stories.

FMCG

FMCG markets can be volatile, with changing consumer trends and preferences. A well-established brand can provide stability during these shifts, as loyal customers are more likely to stick with a brand they trust.

IT

IT services often revolve around solving complex problems. A strong brand can emphasize your problem-solving skills, showcasing your ability to address challenges and deliver solutions.

Finances

Financial decisions often involve a significant level of trust and credibility. A strong and well-positioned brand can establish credibility, reassuring customers that their financial interests are in capable hands.

Automotive

Vehicles often carry emotional significance for consumers. A brand that resonates emotionally can create a lasting bond with customers, leading to loyalty and repeat business.

HR-branding

A strong brand provides a consistent and recognizable framework for internal communication. It helps convey the company's mission, vision, and goals to employees in a way that's easy to understand and remember.

Quinary sector

A consistent brand identity across different touchpoints creates a sense of professionalism and reliability. Patients, students, or clients know what to expect from your products & services.

Development

A consistent brand identity across projects helps reinforce your company's commitment to quality and professionalism. Clients will know what to expect when they work with your company.

Global Reach with Miyamoto International

As a strategic partner of Miyamoto International, our impact extends far beyond Ukraine. Together, we share a common mission and vision: to create a safer and more connected world. Miyamoto International is a global leader in structural engineering and disaster risk reduction, dedicated to improving resilience and building stronger communities.

By aligning our values and expertise with Miyamoto International, we aim to bring our clients unparalleled strategic solutions that not only enhance their brands and communication efforts but also contribute to a broader purpose of making a positive impact on society.

Testimonials

Hear what people say about us

"It's important to choose business partners who are practicing experts in their field and who are like-minded. That's why it's always a pleasure to work with Concepto — experienced specialists in the area of development and promotion of brands."

Zhanna Strelnikova

Former Pepsi Ukraine Marketing Director

"I worked with Concepto on several complex projects, that included marketing research, searching for non-standard solutions, consumer research and development of a communication strategy for brand promotion. I can highlight the systematic approach to work, analytical skills that helped to structure the resulting array of information and the ability to coolly well find consumer insights — hit the spot and develop interesting campaigns! It is always interesting to work with Concepto, as they have extensive experience in cooperation with top companies in different markets and has great expertise in everything related to the development of creativity and non-standard marketing solutions".

"Michael Cherniak of Concepto stands out for his exceptional preliminary analytical skills, spanning micro- and macro-level insights into market dynamics, consumer behaviors, emerging trends, and exemplary international cases. In addition to this, his adeptness at actively engaging with others' viewpoints during discussions while steadfastly maintaining his expert perspective contributes significantly to achieving the intended outcomes. Moreover, his ability to oversee workshops involving diverse stakeholders further underscores his capacity to drive collaborative solutions effectively."

“I highly recommend Concepto for their contribution to crafting Performica's brand. Their expertise and strategic thinking were instrumental in developing an impactful brand identity. He actively listened, understood our mission, and provided real working solutions to position Performica effectively. The agency is a results-driven marketing team that brings dedication, passion, and valuable expertise to any organization. Working with them has been a pleasure, and I am confident Concepto will continue to excel in their future endeavors.”

Professional Approach

Our Commitment

The Fundamentals of Work and Business Ethics of the Agency

Confidentiality and Trust

We understand the importance of confidentiality when dealing with strategic matters. Rest assured, all information shared with us is treated with the utmost discretion and professionalism. At Concepto, building trust with our clients is at the heart of everything we do.

Proven Frameworks and Methods

We take a data-driven approach to our strategies, leveraging insights and analytics to inform our decision-making process. Our methodologies are tried and tested, having been refined over years of experience working with some of the world's leading corporations. Rest assured, when you partner with Concepto, you gain access to strategies that have proven to drive success on a global scale.

Everyone is Welcomed

Whether you are a startup looking to establish a strong brand presence or an established company seeking to refine your communication strategy, Miyamoto Communications is ready to partner with you. Our team of seasoned strategists is eager to navigate the complexities of your business and help you achieve sustainable growth.

Let's Hear From You

katkov@concepto.one

+380504436449

9 Reytarska st. of. 2, Kyiv, Ukraine

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