VeteranFund

Overview

Creating a unified brand identity and voice to connect veterans, families, and stakeholders.

Challenge

The Ukrainian Veteran Fund had a powerful mission but low recognition. It needed a clear brand identity and voice to unite diverse audiences: veterans, families, activists, officials.


Their existing messaging was fragmented and reactive, without a unifying brand platform.

Approach

Driving end-to-end brand strategy and integrated campaigns that ensure consistency, creativity, and category leadership.

• Ran brand audit and stakeholder interviews.
• Co-created "Коло ветеранів" ("Veterans’ Circle") as cultural and community hub.
• Developed new brand voice, OOH, messaging, video scripts, and event identity kits.