Jim Beam

Overview

To strengthen its presence in Eastern Europe, Jim Beam faced the challenge of building brand affinity among young urban adults while navigating strict alcohol advertising regulations and avoiding direct product promotion.

Challenge

Jim Beam needed to engage adult drinkers online without violating strict alcohol advertising regulations across Eastern Europe. 
They wanted to increase brand affinity and reach, especially among urban young adults 
but without direct product advertising.

Approach

We developed a compliant, brand-forward strategy that blended culture, music, and nightlife:

Key Features

This app is about user interface design, user experience strategy, interaction design.

• Created a regional digital platform and event series under the Make History brand
• Collaborated with local artists and influencers to build organic buzz
• Developed social media activations and contests to drive participation
• Delivered clear compliance workflows for alcohol advertising standards