Overview
Lactalis Group is a multinational FMCG leader and one of the world's largest dairy producers, managing a portfolio of iconic brands.
Challenge
How does a global dairy leader protect dominance across Ukraine, Georgia, and Kazakhstan while local competitors surge and consumer tastes evolve?
Approach
Since 2017, we have served as an embedded strategic partner, ensuring the long-term growth and market dominance of Lactalis's key brands.
- Leading the strategic direction
- Driving continuous market adaptation
- Architecting multi-year communication strategies
- Directing all creative advertising from concept to execution
Result
+ 30% increase in ad effectiveness, measured by brand lift studies
75% of consumers exposed to campaigns recall the brand message
+35% in brand awareness in Ukraine, Kazakhstan, and Georgia
+15% increase in brand loyalty and repeat purchases
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