Invitae

Overview

Invitae is a leader in clinical genetic testing, pioneering consumer-facing diagnostics to bring vital clinical information into mainstream medical care.

Challenge

How do you build trust and communicate clearly in a traditionally skeptical space, especially when your product is as personal as DNA?

Invitae was launching its patient portal and needed to educate and reassure patients without overwhelming them with science, all while navigating rapid growth and a critical post-IPO expansion.

Approach

A human-first, unified, and adaptive content strategy.

Key Features

This app is about user interface design, user experience strategy, interaction design.

• Crafting a "Human-First" Narrative
• Leading a Unified Content Strategy
• Pioneering a Remote-First Production Model