Overview
As Israel's national airline expanded service across Europe, EL AL needed to engage multicultural audiences in five distinct markets — each with its own language, habits, and travel dynamics.
Challenge
As Israel's national airline expanded service across Europe, EL AL needed to engage multicultural audiences in five distinct markets — each with its own language, habits, and travel dynamics.
Their existing content strategy was fragmented, reactive, and underperforming on ROI.
Approach
We became EL AL’s end-to-end digital content and performance partner for five European countries (Poland, Czech Republic, Hungary, Romania, and Ukraine). Our strategy integrated:
.png)
- Market-specific content calendars and localized creative
- Multilingual community management with 24/7 coverage
- Cross-platform paid campaigns optimized for conversions
- Agile testing of promotional vs. evergreen routes
Result
3.2× Return on Ad Spend on targeted campaigns
+150% engagement increase within 6 months
45% YoY growth in
social-assisted bookings
Response time reduced from 12h → under 2h
© 2025 Concepto. All rights reserved.