Decode

Overview

Guessing is expensive — DECODE is about clarity. We transform raw data and cultural signals into actionable insights, revealing where the real growth opportunities are. This is the foundation of the Concepto Growth Method, the first step before we Design, Localize, Activate, Optimize, and Sustain your brand.

What you get

Audience research & segmentation

Understand your customers and how to reach them.

Competitive landscape mapping

Analyze competitors to identify opportunities and threats.

Category & trend analysis

Track trends to stay ahead and innovate strategically.

Opportunity sizing & forecasting

Understand your customers and how to reach them.

KPI & measurement frameworks

Set goals clearly and measure success effectively.

Consumer behavior insights

Gain deep understanding of customer needs and preferences.

Proof in action

Vodafone

Repositioned brand in Ukraine with strong digital strategy, improving NPS, trust, and customer satisfaction, while expanding 4G coverage to over 93% of the country.

VisionFund

Created a brand passport with identity, positioning, tone of voice, and messaging, plus a tailored communication strategy and phased launch roadmap.

Why it matters

Spot growth opportunities before competitors do

Reduce risk with evidence-backed decision-making

Build a fact-based foundation for brand strategy

Align teams around clear, data-driven priorities

Who it’s for

Scale-ups

clarify your edge before doubling down on growth

Enterprises

adapt global brands to new markets

Founders

position your brand to attract investors, talent, and partners

Why choose Concepto

Because we don’t just hand you slides. We Decode what markets demand and Design brands that lead them. It’s strategy with teeth — creativity backed by hard data and cultural fluency. That’s your unfair advantage: strategy you can act on today, and a brand built to lead tomorrow.

Get your unfair advantage