Localize

Overview

You can’t copy-paste a global brand into a local market. What works in Berlin might fall flat in Tbilisi. That’s why after we’ve built a strong foundation in Decode and Design, we Localize — so your brand feels natural, relevant, and credible wherever it lands.

We help you adapt your voice, visuals, and campaigns for new regions without losing what makes you, you.

What you get

Market-entry playbooks tailored for each country or region

Messaging and voice adapted to local culture and language

Visual and campaign tweaks that make global brands click locally

Cultural and compliance checks that save time (and reputation)

Local channel strategies: influencers, platforms, partners

Proof in action

Lactalis Group

Regional strategy drove +35% awareness, +15% loyalty, and +30% ad effectiveness in Ukraine, Kazakhstan, and Georgia

Volkswagen Ukraine

Touareg test-drive campaign with localized messaging generated 1.2M+ impressions, 3,500+ registrations, and 8.5% landing page conversion rate.

Why it matters

Local audiences don’t just need to understand you they need  to trust you

Tiny cultural misses can lead to big brand damage

Great localization builds instant credibility, faster traction, and better ROI

Your teams and partners get a clear, on-brand system they can actually use

Who it’s for

Global teams

entering new markets

Startups

scaling across borders

Brand managers

juggling multi-language campaigns

Why choose Concepto

Because we live at the intersection of big-picture thinking and street-level nuance.

We’ve helped brands launch in 12 countries — and we never confuse translation with connection. When we localize, we make sure your brand lands right, feels right, and performs.

Get your unfair advantage