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Overview

UNFPA is the United Nations' sexual and reproductive health agency, working in over 150 countries to end preventable maternal deaths.

Challenge

Obstetric fistula is one of the most devastating but least visible maternal health issues, affecting millions of women.

The challenge was not medical, but human: How do you transform a complex global health crisis, often reduced to statistics, into a powerful human story that can drive policy change, inform health workers, and inspire global action?

Approach

Human-centered storytelling that highlights dignity, context, and impact.

  • Portraiture with Dignity
  • Capturing Systemic Context
  • Building a "Story as Infrastructure"
Result
138,000+ fistula repairs directly supported by campaign since 2003
35,000 women received comprehensive care
55+ countries across Africa, Asia, and Middle East reached
Cited in 13+ UN documents and key 
to new UN resolutions