Overview
Performica is a next generation B2B people analytics platform designed to optimize HR management and empower confident workforce decisions.
Challenge
How does a new, specialized IT product break into the hyper-competitive U.S. HR tech market?
The core challenge was to create a powerful brand from scratch that could differentiate itself instantly, build credibility, and earn the trust of major enterprise clients from day one.
Approach
To launch Performica successfully in the U.S., we went beyond design to build a complete brand foundation engineered for differentiation and credibility.
- Crafting a Differentiated Brand Position
- Developing a Compelling Brand Name & Narrative
- Designing a Scalable Visual Identity
Result
+ 30% increase in ad effectiveness, measured by brand lift studies
75% of consumers exposed to campaigns recall the brand message
+35% in brand awareness in Ukraine, Kazakhstan, and Georgia
+15% increase in brand loyalty and repeat purchases
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