Miyamoto International

Overview

Miyamoto International is a global engineering firm with a humanitarian focus, specializing in post-disaster recovery and reconstruction.

Challenge

In September 2022, Miyamoto was one of the first humanitarian recovery firms to enter Ukraine. Despite its global reputation, the brand was unknown locally.

How do you establish immediate credibility and trust for a new, foreign entity during the active war to become a key partner in national reconstruction?

Approach

Concepto developed a multi-faceted strategy to rapidly establish Miyamoto Ukraine's brand positioning, communication framework, and public profile.

• Defining a Localized Mission & Role
• Launching a Targeted Fundraising Initiative
• Executing an Extensive PR & Media Campaign
• Launching a Targeted Fundraising Initiative